Unraveling the Mystery of Landing Pages in PPC: Your Key to Google Ads Success

Can I Have Your Attention Please?Listen to the audio version of this blog post below! https://runningrobots.com/wp-content/uploads/2023/08/landing-page-1.m4a   Have you ever wondered why some online ads catch your eye and make you want to learn more, while others just feel like a letdown? The secret lies in the “landing page” – the special webpage that appears…

The Power of Words: 5 Steps to Mastering Ad Copy Review for Google Ads

Listen to the audio blog version of this article below   https://runningrobots.com/wp-content/uploads/2023/07/ad-copy.m4a   In the world of Google Ads, words are your power tool. They serve as your representative, your salesperson, and your influencer (sorry to use that word ugh!); all packed into a couple of lines and few characters. Crafting the perfect Google ad…

Decoding the Mystery of Google Ads: Keyword Status Warnings

Week 4: Decoding the Mystery of Google Ads: Keyword Status WarningsListen to the audio blog version of this article:   https://runningrobots.com/wp-content/uploads/2023/07/keyword-status-warni.m4a   Imagine you’re planning a party and you’ve made a list of all the people you want to invite. But, what if your invitations don’t reach some of your friends because their addresses are…

Improve Your Keyword Performance & Match Types For Your Google Ads

Optimizing Keyword Performance & Match TypesListen to the audio version of this blog: https://runningrobots.com/wp-content/uploads/2023/07/keyword-performance.m4a   Every online marketing strategy revolves around keywords. The right keywords bring in the right audience, and therefore, a successful Google Ads campaign relies on choosing keywords that perform well. Week 3 of our Google Ads tutorial series is here, and…

Why Search Term Audits are the Secret Sauce to PPC Success

Hello world! (isn’t that how all new blogs start?)Listen to the audio of this article here: https://runningrobots.com/wp-content/uploads/2023/07/search-term-audits.m4a   Today we’re going to peel back the layers of the often complicated world of Pay-Per-Click (PPC) advertising. Specifically, we’re focusing on one key ingredient to ensuring your PPC campaigns are as successful as they can be: search…

Exploring The Google Ads Dashboard: 5 Key Features & Benefits

Week #1: Exploring The Google Ads Dashboard: 5 Key Features & BenefitsListen To This Audio Blog On Running Robots Radio: https://runningrobots.com/wp-content/uploads/2023/06/week_1_google_ads_dashboard.m4a   Running a successful Pay-Per-Click (PPC) campaign requires more than just setting up ads and letting them run. Continuous monitoring and optimization are essential to ensure optimal performance and maximize your return on investment…

The 17 Actions You Or Your Agency Should Be Doing For Your Google Ads Account (In Plain English!)

Intro to improving your Google Ads performanceListen to this article on Running Robots Radio Audio Blog: https://runningrobots.com/wp-content/uploads/2023/06/17_PPC_optimizations.m4a Read Time: 7 Minutes   There will be a future when AI has taken over, robots run everything, Sarah Conner (Terminator, very anti-robot!) was finally accepted as a lunatic and PPC accounts optimize themselves. Until that future, work…

Building a Website: An Analogy to Constructing a House – A Step-by-Step Guide to the Website Design Process

Building a website involves multiple phases, just as building a house does. These phases include discovery/gathering information, planning and designing, development, testing, and launching. By breaking the process down into these distinct steps, it is easier to manage the project and ensure that the end result is a high-quality website that meets the needs of…