The Importance of Adhering to Google Ads Display Asset and Image Guidelines in 2024
The Case Against Text Overlays in Images
One of the most common pitfalls in ad design is the excessive use of text overlays on images. While the intention might be to convey more information or highlight a call to action, this practice can backfire for several reasons:
1. Clutter and User Experience:
2. Visibility Across Devices:
3. Google's Machine Learning Algorithms:
4. Accessibility Issues:
Compliance with 2024 Google Ads Policies
To stay compliant with Google Ads policies in 2024, businesses must focus on creating ads that are not only visually appealing but also align with Google’s standards for content and design. Here are some key considerations to keep in mind:
Image Quality and Relevance
Ensure that images are of high resolution (google hates blurry images as does your potential customer!) and directly relevant to the product or service being advertised. Irrelevant or low-quality images can lead to poor interactive experiences and ultimately the disapproval of the ad.
Avoiding Prohibited Content
Google maintains a strict stance against certain types of content, including but not limited to:
– Misleading claims or deceptive practices.
– Offensive or inappropriate content.
– Overly sensational or exaggerated headlines.
Text In Images
While some text in images is allowed, it should not dominate the picture. Aim for a balance where the text complements the visual elements without overwhelming them. In 2024 the Google Ads trend is moving away from any text in the image. This is due Google using AI with different elements (images, text headlines and descriptions, etc.) to piece together ads to find the best combinations.
Learn more HERE!
Use of Logos
Logos can be included in display ads but should be used judiciously. Ensure that the logo does not take up the entire image space and that the ad content remains the focal point.
Best Practices for Creating Compliant Google Display Ads
To maximize the effectiveness of your Google Ads campaigns while staying within the bounds of 2024 policies, consider the following best practices:
Focus on Visual Storytelling:
Test and Optimize:
Stay Updated on Policies:
Seek Professional Help:
The End (of Text Overlays & This Blog!)
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Stay tuned for the next installment of our Google Ads series, where we delve deeper into the nuances of setting up and managing Google Ads topics. Until then, happy optimizing!
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