Navigating Cookie Depreciation and Consent Mode Changes in Google Ads and Analytics: 2024 Guide and Compliance Strategies
Introduction to Changes in Cookie Use and Consent RegulationsThe digital marketing environment is undergoing significant transformations with the planned depreciation of third-party cookies and modifications in consent protocols for Google Ads and Analytics. These changes underscore a growing emphasis on user privacy and will affect how organizations collect and utilize data. Key Changes Expected in…