Improve Your Keyword Performance & Match Types For Your Google Ads

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Optimizing Keyword Performance & Match TypesListen to the audio version of this blog: https://runningrobots.com/wp-content/uploads/2023/07/keyword-performance.m4a   Every online marketing strategy revolves around keywords. The right keywords bring in the right audience, and therefore, a successful Google Ads campaign relies on choosing keywords that perform well. Week 3 of our Google Ads tutorial series is here, and…

Why Search Term Audits are the Secret Sauce to PPC Success

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Hello world! (isn’t that how all new blogs start?)Listen to the audio of this article here: https://runningrobots.com/wp-content/uploads/2023/07/search-term-audits.m4a   Today we’re going to peel back the layers of the often complicated world of Pay-Per-Click (PPC) advertising. Specifically, we’re focusing on one key ingredient to ensuring your PPC campaigns are as successful as they can be: search…