*Bleep* *Bloop*Every online marketing strategy revolves around keywords. The right keywords bring in the right audience, and therefore, a successful Google Ads campaign relies on choosing keywords that perform well. Week 3 of our Google Ads tutorial series is here, and it’s all about the vitality of Keyword Performance and Match Types. We will analyze…
In today’s digital landscape, even niche manufacturers with low search volumes can leverage the power of Google Ads to boost visibility and drive conversions. Here are 10 tailored strategies to consider: 1. Localized Targeting: The Power of Community ConnectionsSmall-scale manufacturers have the advantage of understanding their local market intricacies. By emphasizing the manufacturer’s local presence…
Listen to the audio version of the blog here: https://runningrobots.com/wp-content/uploads/2023/10/low_search_volume.m4a Pay-per-click (PPC) marketing has revolutionized the way businesses reach their target audience. It offers a unique opportunity to place your products or services in front of potential customers at the exact moment they’re searching for them. However, when it comes to manufacturing products, there are…
Listen to the audio version of this blog: https://runningrobots.com/wp-content/uploads/2023/10/abt_vs_abc.m4a The “7 touchpoints” noted a decade ago to convert a customer has now become “500 touchpoints” tracked in a behind the scenes way by Google and other mega tech companies to convert a customer. With so much data and distractions, and since a customer interaction can…
