Pay Per Click (PPC) is a great way to drive traffic to your website and get results worth paying for.
Drive immediate traffic.
From the our first meeting to the reporting, we’re invested in the success of your PPC campaign. We take the time to learn about your business to ensure you get the results you’re looking for.
Get a head start against your competitors.
We evaluate the best strategy for you based on industry research. We handle the development and implementation of your PPC campaign so you can sit back, relax, and see the results roll into ROI.
>>> Increase ROI by 200% with ads that convert
We have the know how to get you results.
Our process is strategic and comprehensive because there’s more to PPC than adding some keywords into Google ads and Facebook Boosting. We focus on content and experience to ensure your are directly answering your qualified lead’s search query.
Visitors from PPC are 50% more likely to purchase your product than organic visitors alone. (Unbounce) Through effective landing page design and strategic content placement, your customer is more likely to convert because they are focused on one thing. Your business.
The key to any successful PPC campaign is to start with an optimized website or landing page. If you don’t have that, whatever time and money you put into paid ads won’t result in much. We like to say it’s like throwing spaghetti at a wall and seeing what sticks. This isn’t the way we operate and we won’t lead you astray. You’ve got to walk before you can run. If your website isn’t where it needs to be organically we recommend starting with SEO.
Research + Setup
We dive into research about your industry. With your help, we discover your business goals and target audience. We then, determine the project scope and keywords for your campaign.
Content + Build
Together, we create copy and gather useful imagery. Next, we design and build ads to fit within the project scope. If your story calls for it, a specific product landing page is developed and traffic is directed there.
Review + Report
Any successful campaign requires attention and maintenance over time. Each day, we analyze the results and refine the campaign utilizing what worked well. We report back to you with our findings and recommendations then optimize the ads based on their performance.
75% of people say paid search ads make it easier to find the information they are searching for on a website or search engine.
One-third of people (33%) click on a paid search ad because it directly answers their search query.
(Search Engine Land, 2019)
Benefits of Pay-Per-Click for your Business
Control the ad spend budget
You decide your ad spend. Have a surplus of cash? Need to reign in spending? That can be changed during the campaign. The best part is you only pay for an ad when your customer clicks. If they don’t convert, you can use the data to improve ads.
Target specific customers
You determine who sees your ads which ensures your spend is going to someone who’s interested. PPC ads can be targeted using a variety of filters, including, but not limited to, location, time of day, search keywords, and mobile/desktop.
Live performance tracking
PPC is immediate, as soon as the ads are live you can track their effectiveness and see how they’re performing at a moments notice. With performance tracking, we form effective plans based on real data from real customer interactions.
Gain useful, measurable data
PPC provides powerful data. It’s easy to track how many people: click on your ads, contact your business, and purchase goods through your website. With real data, goals can be achieved.
Setting up PPC campaigns is a process that can be up and running in a matter of weeks, if not days or hours. The real power of PPC is in the freedom to adjust ads based on data you learn along the way.
Advertising you can count on.
Our approach to PPC puts you ahead of your competitors. By learning about your business, its products and services, we develop a full PPC ad campaign plan within your budget. From our research, we identify the best strategy to get the conversions rolling in.
Ready to connect with qualified leads?