You typed your own business into ChatGPT, asked it to recommend a company like yours, and got back a list of competitors. Or worse, you got nothing. That stings, and it matters more every month, because your customers are asking AI assistants the same questions they used to type into Google. AI tools like ChatGPT…
Most Iowa business owners are not short on marketing options. They are short on a system. You can pour money into Google Ads, a new website, social posts, SEO, and the local paper all at once and still have no idea which one actually produced a customer. That missing system is the real problem, and…
The biggest mistake in manufacturing marketing isn’t bad ads, weak content, or an outdated website. It’s writing for the wrong buyer. Specifically, writing for one of them when there are always three. Manufacturing lead generation is the process of attracting, qualifying, and converting industrial buyers into request-for-quote (RFQ) submissions or sales conversations. It looks like…
