Heartland Yoga is a collective of highly trained yoga teachers from diverse traditions with a shared commitment to mindful practice.


We helped Heartland narrow in on their target audience and how to best present themselves online to capture and convert those people. This project consisted of a complete re-design of their website so it aligned with their branding.

Working closely with Heartland Yoga, we developed content that would work to improve their digital presence and help answer visitor’s questions.


Heartland Yoga




4 Months


Improve the brand strength

Increase attendance

Increase overall online presence


Website Redesign

User Experience Design




Constant Contact + WooCommerce

Gravity Forms

Event Tickets Plus

The Events Calendar PRO

The7 Convert Plus

Sucuri Security

YITH Stripe Connect

Getting Perspective

Heartland Yoga is a Yoga studio located within the Hotel Vitro Building in Heart of Iowa City. We were approached by the owner, Betsy, to help her refresh their marketing to improve the brand strength, redesign their website, increase attendance and increase overall online presence.

Our Approach

We worked closely with Betsy to present the marketing material to suit the style of the studio and the customers they are looking to attract. Betsy did the work at the venue on a professional photoshoot made sure the studio is represented on the website and the overall venue looks exceptional to potential attendees.

Our website strategy involved a complete re-design of the website to match the branding and we worked closely with Betsy to develop the content for each page, including a “Schedule” section which has helped to improve the visibility of their website within search engines and helping visitors find the class they would like to attend.

Each page of the website is focused on the primary goal of converting website visitors into class attendees and this is done via a clear call to action buttons on the website, simple to use navigation, a beautiful design (if we do say so ourselves!) and a mobile-optimized website.

The Result

Since the launch of the new website, Heartland Yoga has seen an increase in direct online traffic of around 500%.

This a great improvement in overall occupancy!

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Want to see our work in action?

We empower our clients to take charge of their websites. Designs currently published may not represent Running Robots' work.