If you think back to New Years Day, you probably didn’t expect for businesses to be closing or individuals being asked to stay home due to the coronavirus. Many of us probably had not heard of the virus until it reached the level of pandemic it is currently causing around the world.
Whether you have a brick and mortar business or operate solely online, these feel like uncertain times. The DOW continues to fall and your sales will likely be lower than you predicted for your first quarter. However, this is not a time to panic and worry yourself so much you cannot sleep.
Warren Buffet once said, “Be fearful when others are greedy and greedy when others are fearful.” This powerful statement applies to our exact situation with the coronavirus right now.
How You Can Achieve a New Part of the Market During the Coronavirus Pandemic
Currently, there is far less competition as business owners operate on fear. This is your opportunity to come in and gain a larger share of the market. While businesses panic, focus on creating a specific marketing plan for the COVID-19 quarantine. PPC rates will see a decrease in many industries across Google and social media platforms, which is a perfect time to bid on your most important keywords and keyword phrases. Be sure to review your current traffic to see what pages users are visiting during this coronavirus quarantine in order to maximize your ROI on your ad spend.
Many businesses will have the mentality that they shouldn’t spend their ad budget while no one is buying anything (aside from medical supplies and essential items). However, we know from experience that pipelines must be built and leads must be nurtured. This is true regardless of the state of the economy.
You should be ramping up your digital ad spend to garner more leads during the next eight weeks. Individuals will be stuck in their homes with WiFi and too much time on their hands. They will eventually run out of shows and movies to watch. Many will look for products and services they will need to complete projects they thought of during self-quarantine. Drive traffic to pages that nurture them down the pipeline and encourage them to join your email list. This will help your company top-of-mind once they can finally escape their homes.
The more you can spend during the COVID-19 outbreak, the better ROI you will see when this is over. You will have saved money on ad spend and gained valuable, qualified leads that are ready and willing to make purchases.
Support Is Available, Even In COVID-19 Quarantine
The coronavirus is a hiccup in the road that can and will be resolved. During this time, focus on how you can continue to put one foot in front of the other so you are on top when this COVID-19 pandemic finally comes to a close. We are here to support you however we can, so please do not hesitate to contact us if you need any assistance.