Why ABT (Always Be Testing) is better than ABC (Always Be Closing) in Today’s Hyperconnected Era
Listen to the audio version of this blog: https://runningrobots.com/wp-content/uploads/2023/10/abt_vs_abc.m4a The “7 touchpoints” noted a decade ago to convert a customer has now become “500 touchpoints” tracked in a behind the scenes way by Google and other mega tech companies to convert a customer. With so much data and distractions, and since a customer interaction can…