Where Did Discovery Campaigns Go in Google Ads?

Google Ads Is Always Changing

If you’ve been using Google Ads for a while, you might be wondering, “Where did Discovery campaigns disappear to?” Don’t worry, you’re not alone. Google hasn’t eliminated this ad type, but rather transformed it into something even more powerful.

What Happened to Discovery Campaigns?

In late 2023, Google announced the gradual phase-out of Discovery campaigns and their replacement with a new campaign type called Demand Gen campaigns. This shift represents a major upgrade, incorporating advanced features and AI-driven optimization to drive better results.

Why the Change?

Google’s goal is to streamline its advertising offerings while enhancing their capabilities. In the list below we see that Demand Gen campaigns are designed to:

1. Maximize Reach:

Extend your ads beyond the Discovery feed to even more placements across YouTube, Gmail, and the Google app.

2. Drive Demand:

Utilize Google’s AI targeting and bidding strategies to optimize your campaigns for higher-quality leads and conversions.

3. Simplified Management:

Consolidate your advertising efforts into a single campaign type for easier management.

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What to Expect from Demand Gen Campaigns

Demand Gen campaigns offer a range of exciting features, including:

1. Expanded Placements:

Your ads can now appear in even more visually engaging locations, reaching users across various Google platforms.

2. AI-Powered Optimization:

Leverage Google’s advanced algorithms to automatically optimize your bidding, targeting, and creative assets for maximum performance.

3. New Creative Formats:

Experiment with new ad formats like carousels and videos to capture attention and increase engagement.

4. Seamless Upgrades:

Existing Discovery campaigns were either automatically or manually upgraded to Demand Gen, retaining historical data for a smooth transition.

How to Get Started with Demand Gen Campaigns

1. Check Your Account:

If you previously ran Discovery campaigns, they may have already been upgraded.

2. Create a New Campaign:

If you’re starting fresh, simply select the Demand Gen campaign type in Google Ads.

3. Leverage AI:

Let Google’s AI handle optimization while you focus on creating compelling ad content.

4. Monitor and Refine:

Keep a close eye on your campaign performance and make adjustments as needed. If you are too busy to keep an eye over your campaign there is always a Running Robot standing by to help you with this as well. Click HERE to start!

In Conclusion

The transition from Discovery campaigns to Demand Gen campaigns marks a significant evolution in Google Ads. While the change might seem sudden, it’s ultimately a positive step towards more effective, AI-powered advertising. By embracing Demand Gen and its expanded capabilities, businesses can tap into a new era of audience engagement, lead generation, and overall campaign success. So, don’t mourn the loss of Discovery campaigns – celebrate the arrival of Demand Gen and its potential to elevate your advertising game.

Discovering Discovery Campaigns!

Stay tuned for the next installment of our Google Ads series, where we delve deeper into the nuances of recent changes in Google Ads. Until then, happy optimizing!

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Google Ads Is Always Changing

What Happened to Discovery Campaigns?