The Internet Is Splitting: Bot Websites vs. Human Websites
AI bots now read your website more than people do. Here is the Two-Website Theory and how Running Robots builds, optimizes, and writes for both audiences.
Your Website Has Two Audiences Now. Here’s How to Optimize for Humans and AI
You built your website to convince people. To make a strong first impression, answer questions, and turn visitors into customers. That’s been the playbook for two decades, and it still matters. But there’s a problem: the first “visitor” to your site increasingly isn’t a person at all. It’s a bot. An AI system crawling your…
How Marketers Are Using AI Overviews to Boost Their SEO and GEO Results
Understanding AI Overviews in Search: The Rise of Featured Snippets The digital marketing world is buzzing, and the source of that noise is the quiet, yet seismic, shift in Google’s search results. We’re talking about AI Overviews featured snippets—the algorithmically generated summaries that now sit atop many search engine results pages (SERPs). For years, marketers…
The Hidden Truth About How AI Overviews Are Changing SEO Forever
Beyond Position One: Decoding the Real AI Overviews SERP Impact Introduction The digital marketing world is buzzing about Google’s latest evolution: AI Overviews. These AI-generated summaries, designed to provide instant answers, are reshaping the search engine results page (SERP) as we know it. For years, the goal was simple: rank number one. But as…
What No One Tells You About the Future of Tracking in a Cookie-Less World
Introduction In an age where data privacy isn’t just a preference but a right, the methods for managing user consent are undergoing a seismic shift. The old, clunky “cookie banner” is dead—or at least, it should be. For any business operating online today, simply informing users about cookies is a dangerously outdated strategy. The future…
5 Predictions About the Future of AI Responsibility That’ll Shock You
AI Ambition and Responsibility Intro Artificial Intelligence is no longer a distant dream; it is a prevalent force impacting our modern lives, from enhancing our digital user experience to revolutionizing entire industries. Yet, with great power comes an even greater need for discernment and caution. AI Ambition and Responsibility, our critical focus today, isn’t just…
Why the Safety-Velocity Paradox in AI Development Could Determine Our Future
Introduction As Artificial Intelligence continues to revolutionize industries, the pressing need to balance safety and speed in AI development has become more pronounced. This conundrum, referred to as the Safety-Velocity Paradox, highlights the tension between rapidly evolving AI technologies and the urgent need for stringent safety measures. The paradox underscores a fundamental question: Can the…
Join Running Robots as a Pay Per Click (PPC) Specialist!
Location: Remote / Iowa City, Iowa Job Type: Full-Time Reports To: CEO About Running Robots Running Robots is a digital agency that partners with small to medium manufacturing businesses to grow through data-driven digital strategies. We specialize in Website Design with SEO, PPC, content marketing, and lead generation. Our goal is to bring manufacturing into…
Building a Website: An Analogy to Constructing a House – A Step-by-Step Guide to the Website Design Process
Building a website involves multiple phases, just as building a house does. These phases include discovery/gathering information, planning and designing, development, testing, and launching. By breaking the process down into these distinct steps, it is easier to manage the project and ensure that the end result is a high-quality website that meets the needs of…
The Benefits of Connecting a Manufacturing Company’s Website to Their CRM and ERP Systems
Benefits of Website ConnectionsA manufacturing company can benefit from connecting their website to their CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) systems in several ways.Seamless ExperienceFirst, connecting these systems can provide a more seamless experience for customers who are looking for information about the company’s products and services. For example, a customer who…