Listen to the audio blog version of this article below https://runningrobots.com/wp-content/uploads/2023/07/ad-copy.m4a In the world of Google Ads, words are your power tool. They serve as your representative, your salesperson, and your influencer (sorry to use that word ugh!); all packed into a couple of lines and few characters. Crafting the perfect Google ad…
Week 4: Decoding the Mystery of Google Ads: Keyword Status WarningsListen to the audio blog version of this article: https://runningrobots.com/wp-content/uploads/2023/07/keyword-status-warni.m4a Imagine you’re planning a party and you’ve made a list of all the people you want to invite. But, what if your invitations don’t reach some of your friends because their addresses are…
Optimizing Keyword Performance & Match TypesListen to the audio version of this blog: https://runningrobots.com/wp-content/uploads/2023/07/keyword-performance.m4a Every online marketing strategy revolves around keywords. The right keywords bring in the right audience, and therefore, a successful Google Ads campaign relies on choosing keywords that perform well. Week 3 of our Google Ads tutorial series is here, and…
Hello world! (isn’t that how all new blogs start?)Listen to the audio of this article here: https://runningrobots.com/wp-content/uploads/2023/07/search-term-audits.m4a Today we’re going to peel back the layers of the often complicated world of Pay-Per-Click (PPC) advertising. Specifically, we’re focusing on one key ingredient to ensuring your PPC campaigns are as successful as they can be: search…
