Picture an Iowa business owner four months into a twelve-month marketing contract. The reports show “rankings improving” and “impressions up.” The phone hasn’t rung any more than it did last year. The website still isn’t generating leads. The agency keeps talking about what they’re working on next month. The owner keeps writing the check, because…
You’re running a business in Iowa City. You know you need to “do digital marketing,” but every time you start researching, you get buried in jargon, generic advice, and agencies telling you to spend more money. None of it feels specific to your situation. Digital marketing in Iowa City is the process of using online…