Position Title

PPC Specialist

Responsibilities

I manage campaigns across Google, Meta, LinkedIn & more — everything from strategy and launch to ongoing optimization and performance analysis. A big part of my role is also building the data infrastructure underneath those campaigns: conversion tracking, tag management, analytics setup, and automation workflows.

Background Information

I grew up in Van Meter, IA, a small town about 20 miles west of Des Moines. I eventually made my way east to Iowa City, where I’ve built a career in digital marketing over the last four years.

Outside of work, I’m happiest on a trail somewhere — hiking is a regular part of life. Fitness is a big deal to me too: weightlifting, running, and yoga are all in the rotation. And at home I’ve got Finn, a two-year-old Shiba Inu with strong (and loud) opinions about everything.

First Job

Referee for U8 and U10 soccer. Great preparation for staying composed when things go sideways.

Favorite Part About Being A Running Robot

The continued learning. Running Robots invests in their people for the long haul, not just for what you can do today, but for where you’re headed.

Lessons Learned While Being a Running Robot

How to use AI to enhance my work, not replace it.

Goofy Memory Had With the Running Robots Team

We did an escape room as a team that even avid “escape roomers?” couldn’t finish. We divided, conquered, and completely crushed it. I think that says something about us. I’m not sure what, but something.

More Interesting Facts

Metalcore concerts are a regular thing for me — good friends, lyrics worth screaming, and drummers who apparently have four arms.

One (of many) metal concerts Jake has attended.
Dead Horse State Park
Finn the Shiba Inu

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