In the competitive realm of manufacturing, pay-per-click (PPC) advertising on platforms like Google Ads has become a cornerstone of digital marketing strategies. It’s an arena where every click could unveil a potential business-to-business (B2B) transaction or lead to a lucrative long-term partnership. However, the success of PPC campaigns in the manufacturing sector shouldn’t just be…
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*Bleep* *Bloop*Every online marketing strategy revolves around keywords. The right keywords bring in the right audience, and therefore, a successful Google Ads campaign relies on choosing keywords that perform well. Week 3 of our Google Ads tutorial series is here, and it’s all about the vitality of Keyword Performance and Match Types. We will analyze…
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In today’s digital landscape, even niche manufacturers with low search volumes can leverage the power of Google Ads to boost visibility and drive conversions. Here are 10 tailored strategies to consider: 1. Localized Targeting: The Power of Community ConnectionsSmall-scale manufacturers have the advantage of understanding their local market intricacies. By emphasizing the manufacturer’s local presence…
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Listen to the audio version of the blog here: https://runningrobots.com/wp-content/uploads/2023/10/low_search_volume.m4a Pay-per-click (PPC) marketing has revolutionized the way businesses reach their target audience. It offers a unique opportunity to place your products or services in front of potential customers at the exact moment they’re searching for them. However, when it comes to manufacturing products, there are…
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Listen to the audio version of this blog: https://runningrobots.com/wp-content/uploads/2023/10/abt_vs_abc.m4a The “7 touchpoints” noted a decade ago to convert a customer has now become “500 touchpoints” tracked in a behind the scenes way by Google and other mega tech companies to convert a customer. With so much data and distractions, and since a customer interaction can…
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Listen to the audio version of this blog: https://runningrobots.com/wp-content/uploads/2023/09/recommendations_tab.m4a If you’re an advertiser who uses Google Ads, you’ve likely come across the “Recommendations Tab.” It’s a feature that promises insights into improving your ad campaigns, acting as an advisor of sorts, offering tips and suggestions on what might make your ads perform better. But just…
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Listen to the audio version of this blog: https://runningrobots.com/wp-content/uploads/2023/09/auction_insights.m4a Welcome to the dynamic world of Pay-Per-Click (PPC) advertising! If you’re a business owner venturing into the realm of Google Ads, there’s one tool that can be particularly enlightening: the Auction Insights Report. This comprehensive guide will demystify this report, breaking down its significance and how…
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Listen to the audio version of this blog: https://runningrobots.com/wp-content/uploads/2023/09/quality_control_chec.m4a In the fast-paced world of Pay-Per-Click (PPC) advertising, ensuring that your ads are performing at their best is paramount. Just like a car needs regular maintenance to run smoothly, your PPC campaigns require consistent quality control checks. These checks ensure that your ads are not only…
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Listen to the audio version of this blog here: https://runningrobots.com/wp-content/uploads/2023/09/campaign_goal_checks.m4a Today, we’re going to chat about something you might have seen on the internet: advertisements. Yes, those colorful boxes or videos that pop up when you’re watching a video, reading an article, or just surfing the web. But did you know that there’s a lot…
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Listen to the audio version of this article: https://runningrobots.com/wp-content/uploads/2023/09/location_targeting.m4a If you’ve ever tried searching for a restaurant or a service near you, you’ve likely encountered ads that are specific to your current location. That’s not magic; that’s location targeting in action. In the vast world of Google Ads, location targeting (often referred to as geo-targeting)…
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