Listen to the audio version of this blog: https://runningrobots.com/wp-content/uploads/2023/10/abt_vs_abc.m4a The “7 touchpoints” noted a decade ago to convert a customer has now become “500 touchpoints” tracked in a behind the scenes way by Google and other mega tech companies to convert a customer. With so much data and distractions, and since a customer interaction can…
Listen to the audio version of this blog: https://runningrobots.com/wp-content/uploads/2023/09/recommendations_tab.m4a If you’re an advertiser who uses Google Ads, you’ve likely come across the “Recommendations Tab.” It’s a feature that promises insights into improving your ad campaigns, acting as an advisor of sorts, offering tips and suggestions on what might make your ads perform better. But just…
Listen to the audio version of this blog: https://runningrobots.com/wp-content/uploads/2023/09/auction_insights.m4a Welcome to the dynamic world of Pay-Per-Click (PPC) advertising! If you’re a business owner venturing into the realm of Google Ads, there’s one tool that can be particularly enlightening: the Auction Insights Report. This comprehensive guide will demystify this report, breaking down its significance and how…
Listen to the audio version of this blog: https://runningrobots.com/wp-content/uploads/2023/09/quality_control_chec.m4a In the fast-paced world of Pay-Per-Click (PPC) advertising, ensuring that your ads are performing at their best is paramount. Just like a car needs regular maintenance to run smoothly, your PPC campaigns require consistent quality control checks. These checks ensure that your ads are not only…
Listen to the audio version of this blog here: https://runningrobots.com/wp-content/uploads/2023/09/campaign_goal_checks.m4a Today, we’re going to chat about something you might have seen on the internet: advertisements. Yes, those colorful boxes or videos that pop up when you’re watching a video, reading an article, or just surfing the web. But did you know that there’s a lot…
Listen to the audio version of this article: https://runningrobots.com/wp-content/uploads/2023/09/location_targeting.m4a If you’ve ever tried searching for a restaurant or a service near you, you’ve likely encountered ads that are specific to your current location. That’s not magic; that’s location targeting in action. In the vast world of Google Ads, location targeting (often referred to as geo-targeting)…
A Deep Dive into Google Ads Conversion Actions: The Technical Perspective Listen to this article in audio blog form below: https://runningrobots.com/wp-content/uploads/2023/09/conversion_action_ch.m4a Navigating the realm of Google Ads can be akin to traversing a digital labyrinth, especially when we talk about the intricacies of conversion actions. They are more than just fancy terms or jargon; they…
Bid Optimizations & Adjustments: Maximizing Your Google Ads ROIListen to this week’s blog in audio format below! https://runningrobots.com/wp-content/uploads/2023/09/bid_adjustment.m4a Running a business is no small task. Between managing operations, customer service, and your products or services, diving deep into the nuances of online advertising might not always make the top of your priority list. However, understanding…
If you’re new to the world of digital marketing, or more specifically, Pay-Per-Click (PPC) advertising, you might feel overwhelmed with the multitude of factors and elements that can make or break your campaign. We’ve been covering various Google Ads actions over the past 10 weeks so far. One of these crucial factors is the Keyword…
