A Deeper Dive It’s 2024 Q4, not too late to think of 2025 right? In the fast-paced digital landscape going into 2025, Google Ads remains a cornerstone for businesses seeking to reach their target audience and drive sales. For ecommerce and manufacturing industries, effective Google Ads campaigns can significantly boost online visibility, generate leads, and…
Google Ads PPC: A Guide to Navigating the 2024 Landscape The digital marketing world is constantly evolving. In 2024, Google introduced significant changes that have impacted how businesses approach Pay-Per-Click (PPC) advertising as well as Search Engine Optimization (SEO). Google’s Core Update: Quality Over Quantity Google’s March 2024 Core Update was a major shake-up. It…
1. The $500 Threshold: A Myth, RevisitedWhile the $500 threshold is a common misconception, it’s important to understand that it’s not a hard-and-fast rule. Google can send you a bill at any time, even if you haven’t reached $500. This is especially true if you’ve set a daily or weekly budget, or if your campaign…
Are You Ready To Take Your Google Ads Campaigns To The Next Level? The answer lies in the power of video. By incorporating video assets into your Performance Max (PMAX) and Shopping campaigns, you can significantly enhance your ad performance, attract more customers, and boost your bottom line. Understanding PMAX & Shopping Campaigns Before we…
Don’t Shoot In The Dark! Let’s face it: running a manufacturing business is tough. Competition is fierce, and every dollar counts. That’s why getting the most out of your Google Ads is crucial. One secret weapon for manufacturing businesses is something called “conversion tracking.” It’s like having a superpowered microscope for your advertising. Data Is…
The Robots Recommendations For Google Ads Recommendations Google Ads is a powerful advertising platform, but managing campaigns can be complex. Enter the Recommendations tab – a treasure trove of potential improvements for your ads. But is it always wise to follow these suggestions? Let’s dive in! What’s in the Recommendations Tab? Google’s recommendations are data-driven…
Google Ads Is Always Changing If you’ve been using Google Ads for a while, you might be wondering, “Where did Discovery campaigns disappear to?” Don’t worry, you’re not alone. Google hasn’t eliminated this ad type, but rather transformed it into something even more powerful. What Happened to Discovery Campaigns? In late 2023, Google announced the…
A Quick DisclaimerDisclaimer: This blog post is intended for informational purposes only and should not be taken as tax advice. Please consult with a qualified tax professional for guidance on your specific tax situation. First Steps: Navigating State Taxes Before we move into Merchant Center specifics let’s dive into first becoming aware of what Navigating…
What’s The Difference Between 1st & 3rd Party Cookies?Cookies have long been an integral part of web browsing, playing a crucial role in personalizing user experiences, tracking behavior, and optimizing digital advertising strategies. However, the landscape is rapidly evolving, particularly with the increasing focus on user privacy and data protection. As we navigate through 2024…
