Location: Remote / Iowa City, Iowa Job Type: Full-Time Reports To: CEO About Running Robots Running Robots is a digital agency that partners with small to medium manufacturing businesses to grow through data-driven digital strategies. We specialize in Website Design with SEO, PPC, content marketing, and lead generation. Our goal is to bring manufacturing into…
Google Ads Need Video! Video advertising has become a powerful tool for businesses to reach their target audience and drive conversions. Google Ads, with its massive reach and advanced targeting capabilities, is a popular platform for video advertising. As we look ahead to 2025, several trends are shaping the future of video ad assets on…
Understanding the Importance of Medical and Product ClaimsIn the competitive landscape of online advertising, medical and product claims can be powerful tools to attract potential customers. When used effectively, they can highlight unique benefits, build trust, and drive conversions. However, it’s essential to navigate these claims with care to adhere to Google Ads policies and…
What’s The Difference Between 1st & 3rd Party Cookies?Cookies have long been an integral part of web browsing, playing a crucial role in personalizing user experiences, tracking behavior, and optimizing digital advertising strategies. However, the landscape is rapidly evolving, particularly with the increasing focus on user privacy and data protection. As we navigate through 2024…
Hope For The Best, Plan To Use DiagnosticsGoogle Merchant Center has increasingly improved the ease of setting up a shopping feed and using organic and paid strategies to promote products. However, sometimes problems arise and policy issues as well as feed issues need to be taken care of swiftly to avoid any delay in promotions…
Captivating Local Shoppers with Google Shopping’s Local Inventory AdsNowadays the journey from online exploration to physical store purchase is increasingly interconnected. For modern consumers, the pre-shopping phase often begins online, making it crucial for local retailers to engage potential customers across all digital platforms. Enter Google Shopping’s Local Inventory Ads (LIAs), a dynamic tool designed…
Let’s BeginDynamic remarketing has become a cornerstone strategy in digital advertising, especially within the Google Ads ecosystem. As we move into 2024, understanding and effectively implementing dynamic remarketing is more crucial than ever for businesses looking to maximize their online advertising efforts. What is Dynamic Remarketing? Dynamic remarketing in Google Ads is a sophisticated approach…
Listen to the audio version of the blog here: https://runningrobots.com/wp-content/uploads/2023/10/low_search_volume.m4a Pay-per-click (PPC) marketing has revolutionized the way businesses reach their target audience. It offers a unique opportunity to place your products or services in front of potential customers at the exact moment they’re searching for them. However, when it comes to manufacturing products, there are…
Listen to the audio version of this article: https://runningrobots.com/wp-content/uploads/2023/09/location_targeting.m4a If you’ve ever tried searching for a restaurant or a service near you, you’ve likely encountered ads that are specific to your current location. That’s not magic; that’s location targeting in action. In the vast world of Google Ads, location targeting (often referred to as geo-targeting)…
If you’re new to the world of digital marketing, or more specifically, Pay-Per-Click (PPC) advertising, you might feel overwhelmed with the multitude of factors and elements that can make or break your campaign. We’ve been covering various Google Ads actions over the past 10 weeks so far. One of these crucial factors is the Keyword…
